2023 Toyota Prius Prime in Columbia, MD

The Exciting All-New 2023 Prius Prime Goes on Sale Next Year  

The Toyota Prius Prime is fully redesigned for its 2023 model year and offers buyers a plethora of refreshing updates. This plug-in hybrid is based on the automaker’s second-generation TNGA-C platform that lends the model a more robust structure and better handling. It also comes with a larger internal combustion engine and a newly developed lithium-ion battery pack, making this efficient plug-in hybrid more powerful.   

The Prius Prime is not just a performance-oriented and technologically advanced vehicle but also environmentally friendly. With its 2023 model year, Toyota has increased its zero-emission driving range to over 50 percent more than its previous model. This means, driving the Prius Prime will not just turn heads on the road with its design and performance but also make you an environmentally conscious driver.  

Each of the three grades of the Prius Prime—SE, XSE, and XSE Premium—is available in six unique colors, including Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, and Supersonic Red. Furthermore, these trims are loaded with advanced safety features that are a part of the Toyota Safety Sense 3.0, keeping you safe on all your rides. Take a look at the features below:  

• Pre-collision system with pedestrian detection  
• Lane departure warning with steering assist  
• Full-speed range dynamic radar cruise control  
• Lane tracing assist  
• Road sign assist  
• Automatic high beams  
• Proactive driving assist  

The proactive driving assist feature of the Prius Prime is a new driver assist technology incorporated by Toyota that applies gentle brakes when required and helps in distance control.  

Contact Sheehy Toyota of Fredericksburg to Learn More about the Prius Prime  

The 2023 Prius Prime will be available at our dealership as soon as it goes on sale. You can contact us to learn more about this model or visit us to test drive other Toyota vehicles.